Bacardi@Boom Battle Bar - Rum Month

The Challenge:

Bacardi approached us with a mission: Make Rum Month unforgettable, and position Bacardi Carta Blanca as the hero product amidst a crowded spirits market with one of their partner venues Bomm Battle Bar Oxford Street. The goal wasn’t just to drive sales—it was to own the cultural moment around rum and having a good time.

What We Did:

We didn’t settle for a standard activation. Instead, we curated a multi-sensory takeover of Boom Battle Bar Oxford Street London, transforming the venue into a Bacardi-branded Carribean themed playground. The venue was tailored with:

• Curated and booked Caribbean themed entertainment and entertainers

• Curated and designed the signature cocktail menus highlighting Bacardi Carta Blanca

• Curated and booked the DJ line up

• VIP invite & guest list management

• Pre & Post event content deliverables

Our social-first content strategy amplified the energy, ensuring every attendee became part of the Bacardi lifestyle narrative—sharing and tagging across platforms.

The Result:

• Fully branded venue takeover of Boom Battle Bar Oxford Street London

• Over 1 million organic impressions from influencer posts & user-generated content

• Bacardi Carta Blanca positioned as the “go-to” rum for London’s trendsetters